Advertising research the internet, consumer behavior, and strategy

• Corporate Author: American Marketing Association
• Other Authors: Zinkhan, George M. (George Martin)
• Format: Unknown
• Language: English
• Published: Chicago, Ill. American Marketing Association 2000
• Subjects: Marketing research > Research; Advertising > Research; Consumer behavior > Research; Internet marketing; Internet > Research
• Online Access: Click Here to View Status and Holdings.
• Physical Description: vii, 281 pages illustrations 28 cm
• Bibliography: Includes bibliographical references
• ISBN: 9780877572886

The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The articles in this reader are intended to stimulate fresh insights and provide even seasoned readers with a new perspective on traditional topics.