Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Show other versions (10)
Saved in:
Bibliographic Details
Main Author: Belch, George E. George Eugene
Other Authors: Belch, Michael A.
Format: Unknown
Published: Boston McGraw Hill/Irwin 2007
Edition:7th ed
Subjects:
Advertising
Sales promotion
Communication in marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items