Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author:	Belch, George E. George Eugene
Other Authors:	Belch, Michael A.
Format:	Unknown
Published:	Boston McGraw Hill/Irwin 2007
Edition:	7th ed
Subjects:	Advertising Sales promotion Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-354061
020	#	#	\|a 0073255963
020	#	#	\|a 0073101265 (alk. paper)
020	#	#	\|a 9780073101262
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5823 \|b .B387 2007
100	1	#	\|a Belch, George E. \|q George Eugene
245	1	0	\|a Advertising and promotion \|b an integrated marketing communications perspective \|c George E. Belch & Michael A. Belch
250	#	#	\|a 7th ed
260	#	#	\|a Boston \|b McGraw Hill/Irwin \|c 2007
300	#	#	\|a xxvi, 820 p. \|b col. ill. \|c 29 cm
504	#	#	\|a Includes bibliographical references (p. 763-789) and indexes
650	#	0	\|a Advertising
650	#	0	\|a Sales promotion
650	#	0	\|a Communication in marketing
700	1	#	\|a Belch, Michael A.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=354061
998	#	#	\|a 00250##a003.5.1\|\|00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|