Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author: Belch, George E. George Eugene
Other Authors: Belch, Michael A.
Format: Unknown
Published: Boston McGraw Hill/Irwin 2007
Edition:7th ed
Subjects:
Advertising
Sales promotion
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvi, 820 p. col. ill. 29 cm
Bibliography:Includes bibliographical references (p. 763-789) and indexes
ISBN:0073255963
0073101265 (alk. paper)
9780073101262

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