PERSONAL SELLING Building Customer Relationships and Partnerships
In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into custo...
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Main Authors: | Anderson, Rolph E. (Author), Dubinsky, Alan J. (Author) |
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Other Authors: | Mehta, Rajiv |
Format: | Book |
Language: | English |
Published: |
Boston, MA
Houghton Mifflin
2007
©2007 |
Edition: | Second Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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