PERSONAL SELLING Building Customer Relationships and Partnerships

In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into custo...

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Bibliographic Details
Main Authors: Anderson, Rolph E. (Author), Dubinsky, Alan J. (Author)
Other Authors: Mehta, Rajiv
Format: Book
Language:English
Published: Boston, MA Houghton Mifflin 2007
©2007
Edition:Second Edition
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Online Access:Click Here to View Status and Holdings.
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