Advertising principles & practice

Saved in:

Bibliographic Details
Main Author:	Wells, William 1926-
Other Authors:	Burnett, John 1944-, Moriarty, Sandra E. Sandra Ernst
Format:	Book
Published:	Upper Saddle River, N.J. Pearson/Prentice Hall 2006
Edition:	7th ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-354020
020	#	#	\|a 0131465600
090	0	0	\|a HF5823 \|b .W455 2006
100	1	#	\|a Wells, William \|c 1926-
245	1	0	\|a Advertising \|b principles & practice \|c William Wells, Sandra Moriarty, John Burnett
246	3	0	\|a Advertising \|b principles and practice
250	#	#	\|a 7th ed
260	#	#	\|a Upper Saddle River, N.J. \|b Pearson/Prentice Hall \|c 2006
300	#	#	\|a xxxi, 592 p. \|b col. ill. \|c 29 cm
504	#	#	\|a Includes bibliographical references (p. 575-580) and index
650	#	0	\|a Advertising
700	1	#	\|a Burnett, John \|d 1944-
700	#	#	\|a Moriarty, Sandra E. \|q Sandra Ernst
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=354020
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a0017.8\|\|00260##a0017.8\|\|00260##b0017.8\|\|00260##c0017.8\|\|00300##a0017.8\|\|00300##b0017.8\|\|00300##c0017.8\|\|01700##a0017.8\|\|01700##q0017.8\|\|