Advertising principles & practice
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2006
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxi, 592 p. col. ill. 29 cm |
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| Bibliography: | Includes bibliographical references (p. 575-580) and index |
| ISBN: | 0131465600 |
Advertising principles and practice 
Advertising principles and practice