Instant promotions
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
McGraw-Hill
2006
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| Series: | Instant success series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 157 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references (p. 143) |
| ISBN: | 9780071466653 0071466657 (alk. paper) |
Promotion and integrated marketing communications 
Advertising Campaign Design Just the Essentials