Bringing new technology to market
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| Format: | Book |
| Published: |
New Jersey
Prentice Hall
2003
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index |
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| Physical Description: | xv, 367 p. ill. 24 cm |
| ISBN: | 9780130933737 0130933732 |
Strategic Marketing for High Technology Products An Integrated Approach