Essentials of marketing marketing 211

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Bibliographic Details
Main Author:	Lamb Jr., Charles W
Other Authors:	Hair, Joseph F., McDaniel, Carl D., Lamb, Charles W., Wardlow, Daniel L.
Format:	Book
Published:	Ohio Thomson South-Western 2006
Edition:	4th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .L2624 2006
100	1	#	\|a Lamb Jr., Charles W
245	1	0	\|a Essentials of marketing \|b marketing 211 \|c Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel
250	#	#	\|a 4th ed
260	#	#	\|a Ohio \|b Thomson South-Western \|c 2006
300	#	#	\|a xxxvi, 572 p. \|b col. ill., col. map \|c 23 cm
504	#	#	\|a Includes bibliographical references (p. 471-483) and indexes
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Hair, Joseph F. \|t Marketing
700	#	#	\|a McDaniel, Carl D. \|t Principles of marketing
700	#	#	\|a Lamb, Charles W. \|t Marketing
700	#	#	\|a Wardlow, Daniel L. \|t Principles of marketing
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