Essentials of marketing marketing 211
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| Main Author: | |
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| Other Authors: | , , , |
| Format: | Book |
| Published: |
Ohio
Thomson South-Western
2006
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxvi, 572 p. col. ill., col. map 23 cm |
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| Bibliography: | Includes bibliographical references (p. 471-483) and indexes |
| ISBN: | 0324341938 |
Essentials of marketing