Essentials of marketing marketing 211

Essentials of marketing marketing 211

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Bibliographic Details
Main Author: Lamb Jr., Charles W
Other Authors: Hair, Joseph F., McDaniel, Carl D., Lamb, Charles W., Wardlow, Daniel L.
Format: Unknown
Published: Ohio Thomson South-Western 2006
Edition:4th ed
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxvi, 572 p. col. ill., col. map 23 cm
Bibliography:Includes bibliographical references (p. 471-483) and indexes
ISBN:0324341938

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