Marketing
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| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
Cape Town, S.A. New York
Oxford University Press
2004
|
| Edition: | 2nd South African ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-353576 | ||
| 020 | # | # | |a 0195786815 (pbk.) |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415 |b .L2624 2004 |
| 245 | 1 | 1 | |a Marketing |c Charles W. Lamb, Jr. ... [et al.] |
| 250 | # | # | |a 2nd South African ed |
| 260 | # | # | |a Cape Town, S.A. |a New York |b Oxford University Press |c 2004 |
| 300 | # | # | |a xix, 502 p. |b ill. |c 28 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Lamb, Charles W |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=353576 |
| 964 | # | # | |c BOK |d 01 |
Marketing