Marketing
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Other Authors: | |
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Format: | Book |
Published: |
Cape Town, S.A. New York
Oxford University Press
2004
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Edition: | 2nd South African ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xix, 502 p. ill. 28 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0195786815 (pbk.) |