Marketing research an applied orientation
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| Other Authors: | |
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| Format: | Book |
| Published: |
Australia
Pearson Prentice Hall
2006
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 040 | # | # | |a AUT |d ITMB |
| 090 | 0 | 0 | |a HF5415.2 |b .M37 2006 |
| 245 | 0 | 0 | |a Marketing research |b an applied orientation |c Naresh K. Malhotra ... [et al.] |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Australia |b Pearson Prentice Hall |c 2006 |
| 300 | # | # | |a xxiv, 912 p. |b ill. |c 25 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 526 | 8 | # | |a ABR7XX |b BM706 |5 AAGBS |
| 526 | # | # | |a Applied Business Research- MIBF I |b Master of Islamic Banking and Finance |5 Arshad Ayub Graduate Business School |
| 526 | # | # | |a ABR79x |b BM706 |5 AAGBS |
| 526 | # | # | |a Applied Business Research - MIBF II |b Master of Islamic Banking and Finance |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Marketing research |x Methodology |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Malhotra,Naresh K |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=353487 |
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MARKETING RESEARCH An Applied Orientation