Juicing the orange how to turn creativity into a powerful business advantage

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Bibliographic Details
Main Author:	Fallon, Pat
Other Authors:	Senn, Fred
Format:	Book
Published:	Boston, Mass. Harvard Business School Press 2006
Subjects:	Marketing Creative ability in business Product management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 1591399270
090	0	0	\|a HF5415 \|b .F27 2006
100	1	#	\|a Fallon, Pat
245	1	1	\|a Juicing the orange \|b how to turn creativity into a powerful business advantage \|c Pat Fallon and Fred Senn
260	#	#	\|a Boston, Mass. \|b Harvard Business School Press \|c 2006
300	#	#	\|a ix, 228 p., [8] p. of plates \|b ill. (some col.) \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. [201]-206) and index
650	#	0	\|a Marketing
650	#	0	\|a Creative ability in business
650	#	0	\|a Product management
700	1	#	\|a Senn, Fred
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=353385
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam