Fables, fashions, and facts about advertising a study of 28 enduring myths

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Bibliographic Details
Main Author:	Jones, John Philip
Format:	Unknown
Published:	Thousand Oaks, Calif. Sage Publications 2004
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5823 \|b .J7172 2004
100	1	#	\|a Jones, John Philip
245	1	0	\|a Fables, fashions, and facts about advertising \|b a study of 28 enduring myths \|c John Philip Jones
260	#	#	\|a Thousand Oaks, Calif. \|b Sage Publications \|c 2004
300	#	#	\|a xvii, 310 p. \|c 23 cm
504	#	#	\|a Includes bibliographical references (p. 245-251) and index
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=353340
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