Fables, fashions, and facts about advertising a study of 28 enduring myths
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| Format: | Unknown |
| Published: |
Thousand Oaks, Calif.
Sage Publications
2004
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 310 p. 23 cm |
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| Bibliography: | Includes bibliographical references (p. 245-251) and index |
| ISBN: | 0761927999 (pbk.) |
The business of advertising