Campaign strategies and message design a practitioner's guide from start to finish

Campaign strategies and message design a practitioner's guide from start to finish

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Bibliographic Details
Main Author:	Moffitt, Mary Anne 1944-
Format:	Book
Published:	Westport, Conn. Praeger 1999
Subjects:	Mass media > Social aspects Publicity Corporate image
Online Access:	Click Here to View Status and Holdings.
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