Campaign strategies and message design a practitioner's guide from start to finish

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Bibliographic Details
Main Author:	Moffitt, Mary Anne 1944-
Format:	Unknown
Published:	Westport, Conn. Praeger 1999
Subjects:	Mass media > Social aspects Publicity Corporate image
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Moffitt, Mary Anne \|c 1944-
245	1	1	\|a Campaign strategies and message design \|b a practitioner's guide from start to finish \|c Mary Anne Moffitt
260	#	#	\|a Westport, Conn. \|b Praeger \|c 1999
300	#	#	\|a xi, 207 p. \|b ill. \|c 25 cm
650	#	0	\|a Mass media \|x Social aspects
650	#	0	\|a Publicity
650	#	0	\|a Corporate image
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=353254
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