Campaign strategies and message design a practitioner's guide from start to finish
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Main Author: | |
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Format: | Book |
Published: |
Westport, Conn.
Praeger
1999
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-353254 | ||
020 | # | # | |a 0275955923 (acid-free paper) |
020 | # | # | |a 0275964701 (pbk. : acid-free paper) |
090 | 0 | 0 | |a HM263 |b .M54 1999 |
100 | 1 | # | |a Moffitt, Mary Anne |c 1944- |
245 | 1 | 1 | |a Campaign strategies and message design |b a practitioner's guide from start to finish |c Mary Anne Moffitt |
260 | # | # | |a Westport, Conn. |b Praeger |c 1999 |
300 | # | # | |a xi, 207 p. |b ill. |c 25 cm |
650 | # | 0 | |a Mass media |x Social aspects |
650 | # | 0 | |a Publicity |
650 | # | 0 | |a Corporate image |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=353254 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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