Campaign strategies and message design a practitioner's guide from start to finish

Campaign strategies and message design a practitioner's guide from start to finish

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Bibliographic Details
Main Author: Moffitt, Mary Anne 1944-
Format: Unknown
Published: Westport, Conn. Praeger 1999
Subjects:
Mass media > Social aspects
Publicity
Corporate image
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 207 p. ill. 25 cm
ISBN:0275955923 (acid-free paper)
0275964701 (pbk. : acid-free paper)

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