Global marketing and advertising understanding cultural paradoxes

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Bibliographic Details
Main Author:	Mooij, Marieke K. de 1943- (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. Sage 2005
Edition:	2nd ed.
Subjects:	Target marketing > Cross-cultural studies Advertising > Cross-cultural studies Consumer behavior > Cross-cultural studies
Online Access:	Click Here to View Status and Holdings.
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