Global marketing and advertising understanding cultural paradoxes

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Bibliographic Details
Main Author:	Mooij, Marieke K. de 1943- (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. Sage 2005
Edition:	2nd ed.
Subjects:	Target marketing > Cross-cultural studies Advertising > Cross-cultural studies Consumer behavior > Cross-cultural studies
Online Access:	Click Here to View Status and Holdings.
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041	0	#	\|a eng
090	0	0	\|a HF5415.127 \|b .M66 2005
100	1	#	\|a Mooij, Marieke K. de \|d 1943- \|e author
245	1	0	\|a Global marketing and advertising \|b understanding cultural paradoxes \|c Marieke de Mooij
250	#	#	\|a 2nd ed.
264	#	1	\|a Thousand Oaks, Calif. \|b Sage \|c 2005
300	#	#	\|a xvi, 269 pages \|b illustrations \|c 27 cm.
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Target marketing \|v Cross-cultural studies
650	#	0	\|a Advertising \|v Cross-cultural studies
650	#	0	\|a Consumer behavior \|v Cross-cultural studies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=353086
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