Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

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Bibliographic Details
Main Author: Mooij, Marieke K. de 1943- (Author)
Format: Book
Language:English
Published: Thousand Oaks, Calif. Sage 2005
Edition:2nd ed.
Subjects:
Target marketing > Cross-cultural studies
Advertising > Cross-cultural studies
Consumer behavior > Cross-cultural studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 269 pages illustrations 27 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781412914758
9781412914765
1412914752 (cloth)
1412914760 (pbk.)

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