Strategic issues management organizations and public policy challenges

Strategic issues management organizations and public policy challenges

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Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harm...

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Bibliographic Details
Main Author: Heath, Robert L 1941- Robert Lawrence (Author)
Format: Book
Language:English
Published: Thousand Oaks, Calif. Sage Publications 1997
Subjects:
Industrial policy > Social aspects > United States
Industrial management > Social aspects > United States
Public relations > United States
Strategic planning > United States
Issues management > United States
Online Access:Click Here to View Status and Holdings.
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520 # # |a Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions. 
526 0 # |b CT114  |5 FF 
526 0 # |b Diploma in Creative Technology Management  |5 Faculty of Film, Theatre and Animation 
650 # 0 |a Industrial policy  |x Social aspects  |z United States 
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