Strategic issues management organizations and public policy challenges

• Main Author: Heath, Robert L 1941- Robert Lawrence (Author)
• Format: Book
• Language: English
• Published: Thousand Oaks, Calif. Sage Publications 1997
• Subjects: Industrial policy > Social aspects > United States; Industrial management > Social aspects > United States; Public relations > United States; Strategic planning > United States; Issues management > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiv, 410 pages illustration 24 cm
• Bibliography: Includes bibliographical references (p. 368-394) and indexes
• ISBN: 9780803970342; 9780803970359

Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions.