News for a change an advocate's guide to working with the media

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Bibliographic Details
Other Authors: Wallack, Lawrence Marshall
Format: Book
Published: Thousand Oaks, Calif Sage Publications 1999
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Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Foreword by Makani Themba-Nixon I
  • Preface
  • Introduction
  • Developing strategy
  • Getting to know the media
  • Thinking like a journalist: getting attention
  • Thinking like an advocate: shaping the story
  • Creating news
  • Talking to journalist