Grapevine The New Art of Word-of-Mouth Marketing
The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Portfolio
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Connected marketing the viral, buzz and word of mouth revolution