Grapevine The New Art of Word-of-Mouth Marketing

Grapevine The New Art of Word-of-Mouth Marketing

The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing.

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Bibliographic Details
Main Authors: Balter, Dave (Author), Butman, John (Author)
Format: Book
Language:English
Published: New York Portfolio 2005
Subjects:
Word-of-mouth advertising
Viral marketing
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Grapevine  |b The New Art of Word-of-Mouth Marketing  |c Dave Balter and John Butman 
264 # 1 |a New York  |b Portfolio  |c 2005 
264 # 4 |c ©2005 
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520 # # |a The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing. 
650 # 0 |a Word-of-mouth advertising 
650 # 0 |a Viral marketing 
700 1 # |a Butman, John  |e author 
040 # # |a Shah Alam 
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