Grapevine The New Art of Word-of-Mouth Marketing
The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Portfolio
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-351723 | ||
| 005 | 201804155843 | ||
| 008 | 200826t2005 -US a #001 eng#D | ||
| 020 | # | # | |a 1591841100 |q hardback |
| 040 | # | # | |b eng |d UiTM |e rda |
| 041 | 0 | # | |h eng |
| 090 | 0 | 0 | |a HF5827.95 |b .B35 2005 |
| 100 | 1 | # | |a Balter, Dave |e author |
| 245 | 1 | 0 | |a Grapevine |b The New Art of Word-of-Mouth Marketing |c Dave Balter and John Butman |
| 264 | # | 1 | |a New York |b Portfolio |c 2005 |
| 264 | # | 4 | |c ©2005 |
| 300 | # | # | |a viii, 214 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing. |
| 650 | # | 0 | |a Word-of-mouth advertising |
| 650 | # | 0 | |a Viral marketing |
| 700 | 1 | # | |a Butman, John |e author |
| 040 | # | # | |a Shah Alam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=351723 |
Connected marketing the viral, buzz and word of mouth revolution