Grapevine The New Art of Word-of-Mouth Marketing
The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing.
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Portfolio
2005
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing. |
|---|---|
| Item Description: | Includes index |
| Physical Description: | viii, 214 pages illustrations 26 cm |
| ISBN: | 1591841100 |
Connected marketing the viral, buzz and word of mouth revolution