MARKETING The Core

Contents: Part 1: Initiating the Marketing Process--Part 2: Understanding Buyers and Markets--Part 3: Targeting marketing Opportunities--Part 4: Satisfying Marketing Opportunities

Saved in:
Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Rudelius, William (Author), Hartley, Steven W. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill/Irwin 2007
©2007
Edition:Second Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Search Result 1

Marketing the core by Kerin, Roger A.

Published 2011
Click Here to View Status and Holdings.
Book
Search Result 2

Marketing the core by Kerin, Roger A.

Published 2004
Click Here to View Status and Holdings.
Book