MARKETING The Core

MARKETING The Core

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Contents: Part 1: Initiating the Marketing Process--Part 2: Understanding Buyers and Markets--Part 3: Targeting marketing Opportunities--Part 4: Satisfying Marketing Opportunities

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Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Rudelius, William (Author), Hartley, Steven W. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill/Irwin 2007
©2007
Edition:Second Edition
Subjects:
Marketing
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