MARKETING The Core

MARKETING The Core

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Contents: Part 1: Initiating the Marketing Process--Part 2: Understanding Buyers and Markets--Part 3: Targeting marketing Opportunities--Part 4: Satisfying Marketing Opportunities

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Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Rudelius, William (Author), Hartley, Steven W. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill/Irwin 2007
©2007
Edition:Second Edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Kerin, Roger A.  |e author 
245 1 0 |a MARKETING  |b The Core  |c Roger A. Kerin, Steven W. Hartley, William Rudelius 
250 # # |a Second Edition 
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264 # 1 |c ©2007 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
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650 # 0 |a Marketing 
700 1 # |a Rudelius, William  |e author 
700 1 # |a Hartley, Steven W.  |e author 
040 # # |a Shah Alam 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=351653 

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