Marketing management knowledge and skills

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Donelly, James H.
Format:	Unknown
Published:	Boston McGraw-Hill/Irwin 2007
Edition:	8th ed
Subjects:	Marketing > Management Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .P387 2007
100	1	#	\|a Peter, J. Paul
245	1	0	\|a Marketing management \|b knowledge and skills \|c J. Paul Peter, James H. Donnelly Jr.
250	#	#	\|a 8th ed
260	#	#	\|a Boston \|b McGraw-Hill/Irwin \|c 2007
300	#	#	\|a xvii, 813 p. \|b ill. (some col.) \|c 26 cm
504	#	#	\|a Includes bibliographical references (p. 789-795) and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Donelly, James H.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=351651
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