Marketing management knowledge and skills

Saved in:
Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Donelly, James H.
Format: Unknown
Published: Boston McGraw-Hill/Irwin 2007
Edition:8th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xvii, 813 p. ill. (some col.) 26 cm
Bibliography:Includes bibliographical references (p. 789-795) and index
ISBN:0073137634