Marketing management knowledge and skills
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw-Hill/Irwin
2007
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| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 813 p. ill. (some col.) 26 cm |
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| Bibliography: | Includes bibliographical references (p. 789-795) and index |
| ISBN: | 0073137634 |
Marketing management knowledge and skills