International marketing an asia pacific focus
Intended for undergraduate students studying International Marketing in Australia. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment. Five Australian authors
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| Format: | Book |
| Language: | English |
| Published: |
Australia
John Wiley & Sons
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Intended for undergraduate students studying International Marketing in Australia. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment. Five Australian authors |
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| Physical Description: | xv, 624 pages illustrations (some colour) 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0470805587 |
International marketing an asia-pacific perspective