International marketing an asia pacific focus

International marketing an asia pacific focus

Intended for undergraduate students studying International Marketing in Australia. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment. Five Australian authors

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Bibliographic Details
Main Author: Kotabe, Masaaki (Author)
Format: Book
Language:English
Published: Australia John Wiley & Sons 2005
Subjects:
International business enterprises > Management
Export marketing > Asia
Export marketing > Pacific Area
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Intended for undergraduate students studying International Marketing in Australia. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment. Five Australian authors
Physical Description:xv, 624 pages illustrations (some colour) 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0470805587

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