Customer relationship management a databased approach

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Bibliographic Details
Main Author: Kumar, V.
Other Authors: Reinartz, Werner J.
Format: Book
Published: Hoboken, NJ Wiley 2006
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 323 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0471271330