Principles of marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
Pearson Education
2003
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 1 | |a Principles of marketing |c Philip Kotler ... [et. al] |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a Australia |b Pearson Education |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xxiii, 656 pages |b illustrations (some colour) |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical reference and index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Kotler, Philip |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=351318 |
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Principles of Marketing