Principles of marketing

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: Australia Pearson Education 2003
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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264 # 4 |c ©2003 
300 # # |a xxiii, 656 pages  |b illustrations (some colour)  |c 27 cm 
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504 # # |a Includes bibliographical reference and index 
650 # 0 |a Marketing 
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