Principles of marketing

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: Australia Pearson Education 2003
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiii, 656 pages illustrations (some colour) 27 cm
Bibliography:Includes bibliographical reference and index
ISBN:1740098110