Principles of Marketing
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Pearson Education Ltd. Prentice Hall
2002
|
| Edition: | Third European Edition |
| Series: | Prentice-Hall series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-351268 | ||
| 005 | 20231014123458 | ||
| 008 | 231114t20021996-LD a## ##001 ##eng#D | ||
| 020 | # | # | |a 0273646621 (hardback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .K636 2002 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 0 | 0 | |a Principles of Marketing |c Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong |
| 250 | # | # | |a Third European Edition |
| 264 | # | 1 | |a London |b Pearson Education Ltd. |b Prentice Hall |c 2002 |
| 264 | # | 4 | |c ©2002 |
| 300 | # | # | |a xxxi, 856 pages |b illustrations (some col.) |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Prentice-Hall series in marketing |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Saunders, John |e author |
| 700 | 1 | # | |a Wong, Veronica |e author |
| 700 | 1 | # | |a Armstrong, Gary |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=351268 |
| 964 | # | # | |c BOK |d 01 |
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Principles of marketing