Principles of Marketing

Principles of Marketing

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Saunders, John (Author), Wong, Veronica (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: London Pearson Education Ltd. Prentice Hall 2002
Edition:Third European Edition
Series:Prentice-Hall series in marketing
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxxi, 856 pages illustrations (some col.) 28 cm
ISBN:0273646621 (hardback)

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