Tourism Marketing for cities and towns using branding and events to attract tourism

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Bibliographic Details
Main Author:	Kolb, Bonita M
Format:	Book
Published:	Amsterdam Boston Elsevier/Butterworth-Heinemann 2006
Subjects:	Tourism > Marketing City promotion
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-351120
020	#	#	\|a 075067945X (pbk. : alk. paper)
090	0	0	\|a HT325 \|b .K65 2006
100	1	#	\|a Kolb, Bonita M
245	1	1	\|a Tourism Marketing for cities and towns \|b using branding and events to attract tourism \|c Bonita M. Kolb
260	#	#	\|a Amsterdam \|a Boston \|b Elsevier/Butterworth-Heinemann \|c 2006
300	#	#	\|a xvi, 310 p. \|c 22 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Tourism \|x Marketing
650	#	0	\|a City promotion
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=351120
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam