Tourism Marketing for cities and towns using branding and events to attract tourism

Tourism Marketing for cities and towns using branding and events to attract tourism

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Bibliographic Details
Main Author: Kolb, Bonita M
Format: Book
Published: Amsterdam Boston Elsevier/Butterworth-Heinemann 2006
Subjects:
Tourism > Marketing
City promotion
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 310 p. 22 cm
Bibliography:Includes bibliographical references and index
ISBN:075067945X (pbk. : alk. paper)

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