Principles of marketing
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| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
Frenchs Forest, N.S.W.
Pearson/Prentice Hall
2006
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0733971172 |
| 040 | # | # | |a ANL |d ITMB |
| 090 | 0 | 0 | |a HF5415 |b .P75 2006 |
| 245 | 1 | 1 | |a Principles of marketing |c Philip Kotler ... [et al.] |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Frenchs Forest, N.S.W. |b Pearson/Prentice Hall |c 2006 |
| 300 | # | # | |a xxiii, 598 p. |b col. ill., col. facsims., ports. (chiefly col.) |c 26 cm |
| 504 | # | # | |a Includes bibliographies and index |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Kotler, Philip |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=350928 |
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Principles of marketing