Services marketing in Asia a case book
Asia's service industries are growing rapidly. Even for manufacturers, service increasingly becomes a key differentiator and value driver. Yet, services marketing is a relatively new field that is often not well understood. This book fills an important gap in the market - a case book focusing o...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
Pearson/Prentice Hall
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Services marketing in Asia a case book