Marketing research

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Bibliographic Details
Main Author: Burns, Alvin C.
Other Authors: Bush, Ronald F.
Format: Book
Published: Upper Saddle River, NJ Pearson/Prentice Hall 2006
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Burns, Alvin C. 
245 1 1 |a Marketing research  |c Alvin C. Burns, Ronald F. Bush 
260 # # |a Upper Saddle River, NJ  |b Pearson/Prentice Hall  |c 2006 
300 # # |a 665 p.  |c 26 cm 
500 # # |a "SPSS integration"-- Pref 
504 # # |a Includes bibliographical references and index 
640 # # |a SPSS for Windows 
650 # 0 |a Marketing research 
700 1 # |a Bush, Ronald F. 
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