Marketing research

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Bibliographic Details
Main Author: Burns, Alvin C.
Other Authors: Bush, Ronald F.
Format: Book
Published: Upper Saddle River, NJ Pearson/Prentice Hall 2006
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Description
Item Description:"SPSS integration"-- Pref
Physical Description:665 p. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0132280353