Media monoliths how great media brands thrive and survive

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Bibliographic Details
Main Author:	Tungate, Mark 1967-
Format:	Book
Published:	London Sterling, VA Kogan Page 2004
Subjects:	Brand name products > Economic aspects Mass media > Economic aspects
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a P96.E25 \|b T86 2004
100	1	#	\|a Tungate, Mark \|d 1967-
245	1	0	\|a Media monoliths \|b how great media brands thrive and survive \|c Mark Tungate
260	#	#	\|a London \|a Sterling, VA \|b Kogan Page \|c 2004
300	#	#	\|a viii, 261 p. \|b ill. (some col.) \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. [250]-251) and index
650	#	0	\|a Brand name products \|x Economic aspects
650	#	0	\|a Mass media \|x Economic aspects
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=350490
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