Media monoliths how great media brands thrive and survive
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| Main Author: | |
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| Format: | Book |
| Published: |
London Sterling, VA
Kogan Page
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 261 p. ill. (some col.) 24 cm |
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| Bibliography: | Includes bibliographical references (p. [250]-251) and index |
| ISBN: | 0749441089 (pbk.) 9780749444785 (pbk.) |
The media economy