International marketing strategy analysis, development and implementation
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | Book |
Published: |
London New York
International Thomson Business Press
1999
|
Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000n a2200000 a 4501 | ||
---|---|---|---|
001 | wils-350215 | ||
020 | # | # | |a 1861524722 |
090 | 0 | 0 | |a HF1416 |b .P49 1999 |
100 | 1 | # | |a Doole, Isobel |
245 | 1 | 1 | |a International marketing strategy |b analysis, development and implementation |c Isobel Doole and Robin Lowe |
250 | # | # | |a 2nd ed |
260 | # | # | |a London |a New York |b International Thomson Business Press |c 1999 |
300 | # | # | |a xix, 572 p. |b ill. |c 25 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Export marketing |x Management |
650 | # | 0 | |a Export marketing |v Case studies |x Management |
700 | 1 | # | |a Lowe, Robin |c 1945- |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=350215 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |