International marketing strategy analysis, development and implementation

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Bibliographic Details
Main Author: Doole, Isobel
Other Authors: Lowe, Robin 1945-
Format: Book
Published: London New York International Thomson Business Press 1999
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-350215
020 # # |a 1861524722 
090 0 0 |a HF1416  |b .P49 1999 
100 1 # |a Doole, Isobel 
245 1 1 |a International marketing strategy  |b analysis, development and implementation  |c Isobel Doole and Robin Lowe 
250 # # |a 2nd ed 
260 # # |a London  |a New York  |b International Thomson Business Press  |c 1999 
300 # # |a xix, 572 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Export marketing  |x Management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
700 1 # |a Lowe, Robin  |c 1945- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=350215 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam