International marketing strategy analysis, development and implementation

International marketing strategy analysis, development and implementation

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Bibliographic Details
Main Author: Doole, Isobel
Other Authors: Lowe, Robin 1945-
Format: Book
Published: London New York International Thomson Business Press 1999
Edition:2nd ed
Subjects:
Export marketing > Management
Export marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 572 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:1861524722

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